The 4th step in The 4 Step Plan to Licensing Success involves getting your music heard. This tends to be the most difficult step for most musicians, but it doesn't have to be. When approached with the right attitude, this step is actually a lot of fun.
Answer This...
Let me ask you a question. What would you do if you received an e-mail from someone you didn’t know, asking you to buy them lunch? I think each of us would immediately delete it, and write them off.
Not only is this a laughable situation, but it's also insulting. This person obviously didn’t take the time to learn anything about you, didn’t offer anything valuable in return for lunch, and not only wants to take your money, but also your most precious gift… time.
Keep this scenario in mind the next time you send your music to someone. When you don't do the research on the person you're reaching out to, it’s like saying, “hey, I don't care about you, but use my music so you can make me some money.” That's not gonna get you too far.
Do The Research
In order to get your music heard by the right people, you need to first do your research on them. For clarity on how to research music supervisors and music libraries, make sure you read 3 Resources To Get Your Music On TV.
Be A Service
Always make it your #1 priority to serve the needs of the person you're reaching out to. Show them the value they'll get from working with you.
You do this by:
- Providing quality tracks with full metadata.
- Owning the musical content (not using samples that need to be cleared, etc.).
- Making it easily licensable.
The 5 Sentences
Once you know who you need to contact, reaching out is as simple as crafting a simple, personalized e-mail. This e-mail only requires 5 sentences and a simple subject line, which I've outlined below.
Subject: Songs for “TV Show.”
- Let them know you’re aware of the style of music commonly used in the show.
- You have music you feel would work.
- Your audio files contain full metadata, so they are easily searchable.
- You own the master and sync rights, making them easily licensable.
- Include a link to Soundcloud, or other streaming service, where they can listen to your songs.
It's short & sweet, and it's all you need. It doesn't take up much of their time, and you've shown them the value you bring to the table.
Use this same approach when contacting a music library as well.
Be A Service, Not A Narcissist
Whenever you are reaching out to people who have the ability to get your music heard by millions, it's not all about you. It's about helping others see their vision through, and serving their needs with your music.
What's worked for you? Please share your experiences with us and comment below.
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